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12 Ways Santas Have Significantly Increased Their Income

This is the last in The Santa Claus Conservatory’s FREE Winter Webinar Series.

Register here: https://attendee.gotowebinar.com/register/8510379816195723522  

This, “12 Ways Santas Have Significantly Increased Their Income“, session was inspired by the result of our recent survey of 572 Santas that indicated only 15 Santas (3%) earned $30,000 or more last year, while 455 (79%) earned less than $10,000.

The survey also indicated that 98% of the Santas would like to portray Santa again this year and the vast majority of them would like to also expand what they do (appearing on TV & in parades topped the list) and increase their income from their Santa portrayal.

During this session, you will learn 12 ways that Santas have increased their income.

The session will be held live starting at 5:30 PM Pacific Time on Thursday, January 18th. The session will be video recorded with the recording being available to all (including FREE) TSCC members on January 19th.

Register here to access the live session: https://attendee.gotowebinar.com/register/8510379816195723522  

18 Common, Costly & Embarrassing Mistakes Made by Pro Santas & Mrs. Claus’

On of our most popular sessions each year is “18 Common, Costly & Embarrassing Mistakes Made by Pro Santas & Mrs. Claus’
You will learn how to aviod 2 common mistakes made by Santas of all experience levels in each of these 9 catagories:
  1. Santa Business Practices
  2. Marketing Your Santa Business
  3. Home Visits
  4. Becoming Even More Extraordinary as Santa Claus
  5. Video Chats
  6. Company Parties
  7. Gettin on TV for Fun & Profits
  8. Developing “other” Revenue Sources as Santa Claus
  9. Booking & Performing Community Events
This session is FREE.
It will start at 5:30PM Pacifc Time on Thursday, January 11th.
Register here:

7 Season Enhancers Webinar

CURRENT Silver, Gold & Platinum Members simply login to register. 

SPECIAL GUEST- “Santa” Mark Ramsey

Based in Portland, Oregon in his first year portraying Santa Mark averaged 4 video chats per day during the 2016 holiday season. He also sent 78 personalized “Letters from Santa”, made 22 Home visits, 26 Corporate Events, did print ads, commercials, and even a brand endorsement.

Mark brings decades of business & marketing experience to his work as Santa. ALL Mark does as Santa is in support of a charity he and his wife started in 2016.

This 2-hour session covers what I think are 7 of the most important topics for an independent Santa as we head into Santa Season 2017.

Here are the 7 topics:

  1. Working with Photos Studios/Photographers (Extend your season)
  2. Getting PAID parts on TV & Movies (How to catch local opportunities)
  3. Becoming a Spokesperson/Brand Ambassador (Can double your income)
  4. Santa Specific Storytelling (Add more fun to Home Parties)
  5. Negotiating Better Contracts (Ugly but important)
  6. Our Rates- How to be Fair (Feeling good about every gig we do)
  7. Doing more with Video & Video Chats (Our greatest new opportunity)

This session is all about things we can do to have more fun, extend our season & increase our opportunities and be fairly compensated, especially for the use of our images.

We will also have an unlimited Q&A session.

The live session is scheduled for Thursday, October 19th from 5:30 – 7:30 PM Pacific time. BUT, this time of the year my schedule IS VERY DYNAMIC so this session is very subject to being rescheduled. I know this information is time sensitive so if it is necessary for me to reschedule I will present the session as soon after the 19th as possible.

YES, the session will be recorded and all who register will receive access.

This session is FREE to all 2017 GOLD & PLATINUM Members.

CURRENT Silver, Gold & Platinum Members simply login to register. 

If you are NOT currently a GOLD or Platinum Member you can join now as a GOLD Member for the remainder of 2017 & all of 2018 for only $247.

Or, if you prefer, you can attend/access THIS SESSION and get 2017 SILVER Membership for $47.50. 

Select whichever option will work best for you… and do consider, with the GOLD Member option not only do you get this session, you also get access to 30 more recorded sessions, you earn the Certificate of Completion, the web badge for use THIS season & you get ACCESS to ALL of next years Gold Member sessions… and you get a Money-Back Guarantee!

9 Costly ‘Santa Mistakes’ for 2017 – Free Webinar

Portraying Santa Claus is a TON of fun… that’s the primary reason most Santas I know do this, and keep doing it year after year… WE LOVE IT!

And… we can get set in our ways, we can think that what worked and was acceptable 5 years ago, or 10 years ago, is OK today. Well, the times they are a chang’n.

This session is about those changes and what we can do to have even more fun, and what we can do to avoid costly and or embarrassing mistakes.

A live Question & Answer session will be included.

You can access the recording of this session by logging into this website as a FREE Member or higher.




Being a Mall Santa with WorldWide Photography

Visiting Santa in the mall is a longstanding American tradition… and WorldWide Photography is a leader in the field.

I was joined in this FREE WEBINAR by Kristi Cooper, Field Recruitment Manager for WorldWide Photography. WWP offers services in over 300 locations in 48 states nationwide. Kristi has been a part of the WWP Talent/Recruiting Team for 4 years.

WWP offers services in over 300 locations in 48 states nationwide. Kristi has been a part of the WWP Talent/Recruiting Team for 4 years.

We covered everything from the hiring process to wrapping up at the end of the season.

We talked about pay, lodging, travel expenses, what is expected on set, what WWP looks for when recruiting and much more.

We concluded with a Q&A session.

LOG-IN at any Membership level, including FREE, to watch the replay.


Santa Season 2017: “9 To Do’s & 9 Costly Mistakes” a FREE webinar…

Santas are losing their jobs simply by saying things that were ok 3 years ago.

Social media and the ubiquity of cameras provide us with opportunities like never before, they also pose hazards that must be understood by Santas & Mrs. Claus’ everywhere.

We’ll take 90 minutes and cover 9 things that can help us have more fun, serve more people and earn more money.

We’ll also look at 9 things that can be embarrassing, troublesome and costly.

A live Question & Answer session will be included.

FREE– join us live Thursday, September 21st 5:30PM Pacific Time

Register here-

If miss the live session you can access the recording on this website on September 22nd.

Invite your Santa & Mrs. Claus friends, we can accommodate up to 100 people on the live session.

Photo Shoots- Get Paid for Your Value Not Just Your Time

Last week I did a “photo shoot” for an international company that owns & operates 35 large shopping centers. The photos will be used in print ads, posters and “on-location” signage across the country.

In addition, we shot several “animations” that will be used on the companies social media pages.

My pay structure included both payment for the shoot AND a “buy-out” for a 1-year use of the images. Buy-outs are VERY COMMON, learn more here.

Personally, I NEVER sign a buy-out for “in-perpetuity”, it MUST have an end date.

I’m also VERY specific about usage. If at some point the client wants to use the images in additional ways you are entitled to additional compensation.

I urge you to structure your contacts in ways that fairly compensate you for the value you provide not just for your time.

Here’s an example of the language:

How to Become a Santa Claus

You probably saw how Tim Allen became Santa Claus in the movie “The Santa Clause”. Well, it’s nothing like that in real life.

Here’s how it happened to me and many other professional Santas I know.

We somehow volunteered (often pretty reluctantly) to be Santa Claus at a function of some sort, a church function, a fundraiser, a community event… and we fell in love with it.

Many professional Santas are retired and they “become Santa” strictly for the love of it. Often, they do primarily volunteer activities… I did that for seven years.

Others become Santa Claus to supplement their income. Many Santas work in malls or other retail shops like Bass Pro. They get to do work they love and earn some extra money while they’re at it.

Some Santa’s want to “take it to the next level”. This is what I’ve done. After 7 years of primarily volunteering as Santa Claus at local events in southern Oregon, I decided to “go all-in as Santa Claus”. I arranged for seasonal housing in Los Angeles and started drumming up business.

I booked some great Santa Claus gigs in Los Angeles, before long I had a Hollywood Talent Agent and I was going on auditions to play Santa Claus on TV commercials.

Santa Claus Chrysler Commercial

TV Commercial Santa Claus

I think I could write a book on “How to Become Santa Claus in Hollywood”.

Well, here’s my Santa Claus resume…

Personal Appearances:

  • Santa Claus Jimmy Kimmel cast & crew party (2016)
  • Santa Claus Ellen DeGeneres cast & crew party (2016)
  • Santa Claus The Late Late Show with James Corden cast & crew party (2016)
  • Santa Claus Montage Hotel Beverly Hills (2015 & 16)
  • Santa Claus International Cinematographers Guild (2013, 14, 15, 16)
  • Santa Claus Motion Picture Editors Guild (2016)
  • Santa Claus Paramount Studios (2016)
  • Santa Claus Neiman Marcus Beverly Hills (2013, 14, 15, 16)
  • Santa Claus Los Angeles Rams (2016)
  • Santa Claus Los Angeles Lakers (2014, 16)
  • Santa Claus Los Angeles Clippers (2014)
  • Santa Claus Los Angeles Children’s Hospital (2016)
  • Santa Claus Mattel Toys (2012, 13, 14, 16)
  • Santa Claus Microsoft/Century City Mall (2011)
  • Santa Claus Pinterest Company Party (2016)
  • Santa Claus Facebook Company Party (2014, 15, 16)
  • Santa Claus Jib Jab Company Party (2014)
  • Santa Claus Riot Games Company Party (2014, 15, 16)
  • Santa Claus US Air Force (2013, 14, 15, 16)
  • Santa Claus USC (2015)
  • Santa Claus Young Americans (2014, 15, 16)
  • Santa Claus The Ebell (2013, 14, 15, 16)
  • Santa Claus In N Out Burger (2014, 15)
  • Santa Claus L.A. County Women’s Jail (2015)
  • Santa Claus 3rd Street Promenade Santa Monica (2013, 14, 15, 16)
  • Santa Claus YouTube Space (2014, 15)
  • Santa Claus ArcLight Cinemas (2016)
  • Santa Claus Wiltern Theater (2016)
  • Santa Claus Old Town Pasadena (2014)
  • Santa Claus Many More Company Parties (2013, 14, 15, 16)
  • Santa Claus Many Events at Country Clubs (2013, 14, 15, 16)
  • Santa Claus Many Foundation Events (2013, 14, 15, 16)
  • Santa Claus Many Home Parties & Private Celebrity Events (2013, 14, 15, 16)

Entertainment Industry Related:


Beverly Hills Christmas 2 Santa Claus
Daddy’s Home (Movie Trailer) Santa Claus
Conversations with God Santa Claus
Santa Stole Our Dog! Santa Claus Ed Asner Stand-In


Jimmy Kimmel Show Santa Claus
The Doctors Santa Claus
Greatest Holiday Commercial Countdown Santa Claus
The Today Show Santa Claus – Guest
MTV’s Ridiculousness Santa Claus
Guilty Pleasures Santa Claus
The Talk Santa Claus – Guest
KTLA News 2015 Santa Claus
Dose Morning Show Santa Claus
That Awkward Game Show Santa Claus
TMZ Santa Claus
Let’s Ask America Santa Claus
Supreme Justice with Judge Karen Santa Claus
KTLA News 2014 Santa Claus
The John Kerwin Show Santa Claus – Guest


Chrysler ‘PacifiKids: Elves’ Sales Manager / Santa Claus
Meijer – Do You See What I See Mystery Man / Santa Claus
Band Aid Stocking Stuffers Santa Claus
Chrysler ‘PacifiKids: Manager’ Santa Claus
Reddi Whip – I Am Not Your Dad Santa Claus
Chrysler ‘PacifiKids: Great Deal’ Santa Claus
Kohl’s “Celebrate Healthy Lives” Santa Claus
Chrysler ‘PacifiKids’ Song by OneRepublic’ Santa Claus
Urban Home Santa Claus
Chrysler ‘PacifiKids: Stowing & Screens’ Santa Claus
Imperial Woodpecker w/NDA Santa Claus
Visit Palm Springs Santa Claus
Coca Cola – Tinder Santa Claus
Hello Santa Santa Claus
Palm Springs Tram Santa Claus


Ho Ho Ho Holidays Santa Claus Palisadian Post Cover
Sunset Magazine Santa Claus Ashland Visitors Bureau
PhotoFuse Santa Claus Microsoft
Cover Story Santa Claus LA Times
Oregon Dept. Transportation Santa Claus ODOT
Hello Santa Santa Claus JibJab
Palm Springs Tram Santa Claus Phillip Large
Sunday Entertainment Santa Claus Daily Breeze
Santa at Home Santa Claus Colt Seman


Coca Cola – Tinder Santa Claus Colt Seman
Hallmark – “Secret Santa” Santa Claus Spirit Clips
SnapChat Wizard Rylee Ebsen
FLIR – The Heat Santa Claus Sean Blixseth
JibJab – Hello Santa Santa Claus Clinton Fanelli
Santas Try Xmas Treats Santa Claus BuzzFeed
Santas Try Novelty Candy Canes Santa Claus BuzzFeed
Santa Visits Eliopulos Jewelers Santa Claus Pete Eliopulos
The Try Guys Santa Claus BuzzFeed

I was also the Santa recruiter, trainer and national “Brand Ambassador” for 2 years with “Hello Santa”

I’ve worked with photos studios, open air photographers.

I’m Santa Claus for the “Just BeClaus” sticker emjoi’s with Hallmark eCards.

I’ve appeared as Santa Claus in many parades & Tree Lighting ceremonies.

I was Santa Claus at a Hollywood “Red Carpet” movie premiere at Paramount Studios.

Do you want to learn how to become a professional Santa Claus?

Join us here at The Santa Claus Conservatory.

Santa & Mrs. Claus: Practice in Public

“You have really gotten better.”

Several Santas have recently told me that over the last few years they’ve seen a significant improvement in my videos.

The key words are- “THEY’VE SEEN”.

Jeff Goins’ excellent new book, “Real Artists Don’t Starve” lays out a 3-Part, 12-Point, plan for success as an artist. Point 8 is “Practice in Public”.

I hadn’t heard of this concept until a few days ago but it’s exactly what I’ve been doing for the past few years and continue to do now.

Practicing in public is also something I encourage you to consider.

Part of my practicing in public included the creation of a YouTube Channel and made a commitment to upload a new video at least once a week. I did toy reviews and later little poems. You can see the videos here- http://thatsantaguy.com/

I also regularly post videos on Facebook and I frequently use videos for the weekly tips on The Santa Claus Conservatory website.

All of this, plus the videos I make for other projects I’m working on, and the “on the street” videos I make regularly is “practicing in public”.

By making many hundreds of videos I’m getting better. By making them “in public” I know the bar is higher than if I never showed them to people. This encourages me to “up my game”.


I can see that I need to practice opening my eyes wider, slowing my speech, smiling bigger and finding cuter poses.

Video has been the single greatest tool to help me become a better Santa Claus performer.


WE HAVE MORE FUN! I’ve found that the better and more self-confident I become in my ability to deliver an extraordinary Santa performance the more fun I have.

Having the words, looks, reactions, etc. at the ready and being confident of the reaction they’ll get allows me to relax and be “in the moment” while performing… and this is MUCH MORE FUN!

If you’re a GOLD or PLATINUM Member of the Conservatory my mentorship is included in your annual fee. I’m happy to coach you and give you my honest assessment of your videos.

In 90 days we’ll be in early November. 🙂

FYI- the “Storytelling as Santa” video recording is now available.

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