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Santa Season Preparation 09-02-19

With ‘Peak Booking Season’ starting in 30 days & Black Friday only 58 days later what can you do to maximize your Fun, Income & Impact during Santa Season 2019?

Here’s How to Prioritize Your “to do’s” for the Next 87 Days…

This is a reminder for Gold & Platinum members… and encouragement for those who aren’t currently Gold or Platinum to become a Gold Member today.

Start now with the 7 Marketing Sessions. This will allow you to learn & implement proven marketing strategies in time for this Santa season. The sooner you can watch & implement what you learn the better.

‘Peak Booking Season’ starting in early October

Next, watch the 5 sessions on “Community Events” & “Company/Corporate Parties”. These are typically the first events of the season. By watching or re-watching these sessions in October or early November you will be prepared to not only make wonderful and memorable appearances… but you will also be prepared to ask the right questions and do the right things to leverage these events into future years.

Then consider the sessions on Home Visits, Storytelling, Performance, Special Needs, Sign Language, etc.  

Then, just before Thanksgiving watch the “Season Debrief” sessions… learn directly from dozens of Santas as they share what went well and what didn’t in their last Santa season.

With 111 sessions available (over 170 hours) at this time of the year, you must prioritize which sessions to watch in order to gain maximum benefit for THIS Santa season… I hope the above helps with that.

Here’s a full list of the sessions currently available:

9 CORE SESSIONS (6 versions of each 54 total)

  1. How to Set Up Your Santa Business to Maximize Your Fun & Income
  2. How to Market Your Santa Business for Maximum Fun & Income
  3. Home Visits- How to Book More & Perform Better
  4. How to Become an Extraordinary Santa Claus
  5. How to Use Video Chats to Boost Income & Have Fun from Home
  6. How to Book & Perform Corporate Visits
  7. How to Get on TV for Fun and Profits
  8. How to Develop Other Revenue Sources as Santa Claus
  9. How to Book & Perform Community Events

2018 9 CORE SESSION (twice 18 total)

Performance 1- Personal Characteristics
Performance 2- What To Do
Performance 3- Events with No Children & More

Marketing 1- Business Objectives/Set-Up
Marketing 2- Website & SEO
Marketing 3- Local/Social Ads & More

Other Stuff 1- Malls – (It’s NOT what you think)
Other Stuff 2- The Media – What you MUST know
Other Stuff 3- Being an ‘International Santa’ & More


  1. Bring Your Backdrop to Life – Illuminate the Lantern 
  2. “Doing Well as a Santa Claus Portrayal Artist – Santa Charlie Jordan” 
  3. Doing GOOD as Santa
  4. Booking Agents for Santa Claus: How to Attract the Best & Avoid the Worst
  5. Becoming an ‘Ambassador of Christmas Cheer’
  6. Being a “Christmas in July” Santa Claus 
  7. Becoming a ‘Brand Ambassador’ with Randy Cook & Using ‘SWOT’to Improve Your Santa Business with Derek Dugan 
  8. Storytelling & Upping Your Santa Game Michael Wubker
  9. Storytelling as Santa Claus with Santa Steve Gillham, Santa Glenn Heald and Santa True (AKA Robert Seutter)
  10. Being Santa for Children with Special Needs with Santa Patrick de Haan, Debra Rickey, Melanie Martin, Santa Kevin Haislip
  11. Storytelling as Santa – Coal Story with Santa Ed Taylor
  12. 101 Questions & Answers for Santa – Santa Joe Pridgen
  13. 7 Ways to Add Thousands to Your Income this Santa Season with Santa Ed Taylor
  14. Beard & Hair Bleaching – Santa’s Helping Santa’s with Eric Schmitt-Matzen (Santa Schmatz)
  15. Simple Sign Language for Santa & Mrs. Claus with Mrs. Claus Kat Imhausen
  16. How to Get the Most Out of GigSalad SPECIAL GUEST- Megan Price Director of Customer Experience for GigSalad
  17. The “Santa & Mrs. Claus 2018 Season Debrief” session 
  18. Pre-Season Prep for Santa & Mrs. Claus
  19. Adult Only Parties with Santa Walt Kaiser
  20. A Potpourri of Santa & Mrs. Claus Info & Tips recorded 09-20-18
  21. American Sign Language (ASL) Booklet created by Santa Thomas McDonald Santa’s ASL Signs 
  22. On-Camera with Michelle McCarty-Jessica Kringle
  23. Maximize Your Income & Impact the presentation Santa Ed used at International Santa Celebration 2018 in Denver 
  24. Being Mrs. Claus with Nora-Penny Kovach, Cathy Berry & Lori Taylor
  25. Mistakes Santa’s Make Session with many Santas sharing
  26. Working with Photo Studios as Santa Claus with “Santa for Honolulu” Santa Marty, Santa Patrick Faulds (SC Santa) and Santa Claus Cliff Snider
  27. Santa Season 2016 Debrief with many Santas sharing
  28. Taxes & Santa with Santa Steve Eastis 
  29. 18 Tips to Make This Your Best Year Ever with Santa Ed Taylor
  30. 9 Tips to Earn More Money & Have More Fun as Santa with Santa Ed Taylor
  31. Parades, Tree Lightings & Getting on Local TV
  32. Social Marketing & More with Mark Ramsey
  33. 9 Do’s & Don’ts for Santa & Mrs. Claus 
  34. Being a Mall Santa with Kristi Cooper of WorldWide Photography
  35. Being a Mall Santa: Soup to Nuts with Gordon Bailey
  36. 7 Ways to Increase Your Income by Thousands of $ This Santa Season
  37. 18 Common, Costly & Embarrassing Mistakes Made by Pro Santas & Mrs. Claus’
  38. The amazing “Santa Season Debrief” sessions conducted in January 2017 
  39. The amazing “Santa Season Debrief” sessions conducted in January  2018


I want every Santa & Mrs. Claus worldwide to benefit from what we have here… I’m confident you will benefit from the sessions… many Santas have reported doubling and tripling their incomes… and nearly all of our members have reported an increase in their confidence and their Santa skill-set.

As you will see, these sessions are not Santa history lessons or talk about Christmas movies… you will learn very specific ways other Santas have increased their skills, their income and the amount of fun they have each season.

You can stop any session at any time and come back to it at a more convenient time.

You can stop and rewatch or relisten to a part you might have missed or wanted to hear again… and you can do this from your smartphone, tablet or computer.

YOU GET access to all 111 sessions (plus new live sessions as they become available), and all of the other information, examples of marketing pieces, the booking agreement, the web badges & “Certificate of Completion” and more for ONLY $247 and you get a 60-DAY MONEY-BACK GUARANTEE and payment terms to fit almost any budget.

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