Santa Marketing (Probably Like You’ve Never Seen)

This session is designed especially for Santas & Mrs. Clauses who are seriously interested in growing their Santa business.

BEING A BRAND AMBASSADOR – Santa Randy Cook from Seattle will be joining us to talk about some of his experiences being a Brand Ambassador for several companies. Randy will provide you with unique insight into an aspect of portraying Santa Claus that few have ever done… and it can be a ton of fun & VERY lucrative. I will also share about my 2 years as a Brand Ambassador for Hello Santa.

SWOT FOR SANTA – Derek Dugan in Atlanta will explain what a SWOT Analysis is and how your Santa business can benefit from using this proven business tool.  Derek will also provide an example of a SWOT Analysis. By the way, SWOT stands for Strengths, Weaknesses, Opportunities & Threats.  I used this business analysis format for many years in my Internet marking business and still use it when I’m consulting/coaching Encore Entrepreneurs.

We will answer questions on both of the above topics and any other marketing related questions that are posed to the panel.


ABOUT RANDY: Randy Cook is a Santa in the Seattle WA area. He has been a professional artist, a firefighter/EMT, and a teacher. Presently, he works in a public school with students that have had adverse childhood experiences.  While working full-time as a teacher this last Santa season he was able to do over 40 appearances. Most all of his appearances are developed by his online marketing from his website.  Along with these appearances he has marketed personally to be a Brand Ambassador Santa for a motorcycle company, and for an outdoor clothing company that has been in Seattle since 1897.

ABOUT DEREK: In addition to portraying Santa Derek Dugan is an advertising and marketing coach specializing in developing and expanding brand presence, increasing visibility and driving consumers to purchase and engage in products or services offered through that brand.

Some of the most notable brands Derek has been associated with include, Walt Disney World Design and Development, Walt Disney Resort Design, Sea World, Scholastic Books, The Orlando Magic, Grand Hyatt, Bahama Tourism, Suntrust, United Community Bank, Barclay, SearsCard, American Flat Track Racing, Harley Davidson Motorcycle, and Indian Motorcycle.

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