Santa Claus Conservatory - Members

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International Brotherhood of Real Bearded Santas
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Claus Net
Santa Ed - The National Beard Registry
Santa Claus Trainer


A few “to-do’s” as the Booking Season ramps up

Now is the perfect time to update:

  • Your rates,
  • Your online profiles on the Gig sites,
  • Your website and your website “Search Engine Optimization” (SEO),
  • Your photos,
  • Your reviews & testimonials, etc.

If you’re a “GOLD Member” of the Conservatory now is the perfect time to re-watch the “Marketing You Santa Business” sessions… I would watch BOTH the 2015 & 2016 sessions.

If you are not yet a GOLD Member you can join now and get instant access to all 9 of the “core curriculum” classes and ALL of the bonus classes, including the “Working with Photo Studios” session. Several Santa’s have told me this single session has helped them add THOUSANDS of dollars to their seasons.

If you’ll be going to Branson, have fun… if not this might be a good time to watch, or re-watch, some of the Santa Claus Conservatory sessions.

Also, if you are NOT a GOLD Member but would like to attend my workshop on “Storytelling as Santa” you can register not for only $27 – http://the-santa-claus-conservatory.com/santa-eds-storytelling-workshop/

(This session is FREE to GOLD Members.)

How to Become a Better Storyteller as Santa Claus

This session is all about becoming, and becoming a BETTER, storyteller as Santa Claus.

Being a great storyteller starts with having a great story… so we will start with some excellent short stories that you can make your own.

You will also learn several tips you can use to get and keep attention while making your story engaging and fun.

You will also get access to the story Santa Ed Taylor developed and refined over the past couple of Santa Seasons. It's about WHY we give away coal. It's called "Naughty Jimmy Hyatt & Why He Got Coal in His Stocking".

It's a fun engaging story that children love. It explains how you started giving away coal. You can easily make the story yours and tell it in 5 to 10 minutes.

The LIVE SESSION will be Thursdsday, July 21st from 5:30 until 6:30 or maybe 7:00PM depending on questions.

All who register will get access to the video recording through the end of 2016

GOLD MEMBERS of the Conservatory receive FREE Admission. You'll recieve your registration link next week. 

The tuition for Non-GOLD MEMBERS for this session is $27 – Click the Big Green Button below to pay & register…

Being Mrs. Claus – FREE Webinar

From where I sit, on a huge ornate throne, it looks like being Mrs. Claus is a MUCH, MUCH, tougher job than being Santa Claus.

Mrs. Claus does much more work, often for much less reward. In addition to doing more work for less money she gets relatively little fame or glory… it’ a bit sad really. 🙂

The first step to being successful as Mrs. Claus is realizing, and fully accepting, that you are no Santa Claus. No one is!!! Santa Claus is the most recognized person in the WORLD!!!

That said, you’re not nobody. You're VERY well known. No, you don’t get an instant showering of admiration from everyone you meet (that just goes to show what giving gifts to generations of youngster’s does for a character’s reputation), but you do have a certain mystique and everyone is curious about what role you play at the North Pole, and of course everyone wants the inside TeresaRishPhotography-130scope on Santa.

This session will help you be the best Mrs. Claus you can be. My Mrs. Claus, and wife of neary 42 years, Lori & I will cover cover what to do, and what NOT do when at events with Santa. We will also cover what you can do to build your own business as Mrs. Claus.

SPECIAL GUEST:  Nora-Penny Kovach

Nora started with (FCM) Fellowship of Christian Magicians 30 years ago for ministry.  Nora started doing Parties and Picnics to pay for the ministry so it did not strain my family budget.  She was in the Yellow pages for 8 years in Michigan and had up to 250 performances a year.  

Nora was “Cotton Candy” the clown. She performed magic, face painting, balloon twisting and more.

FB_IMG_1463436279529Nora attended the C.W. Howard Santa School to learn about being Mrs. Claus. Further,  she created “Crystal Claus” Santa’s daughter, as Crystal Claus (Nora) performed at many events without a Santa.

Her husband Dana had volunteered as Santa while working. When he Retired and grew a real beard, Nora went with him as Mrs. Claus. Nora has also worked with the North Pole Experience, Talk to Santa and with Metro Center mall.

Nora also hosts a Facebook Group exclusivley for Mrs. Claus's. 


Cathy Berry-  Cathy goes by Mrs. Claus or Mrs. S.C. when accompanying Santa Steve in homes, to other venues or when we are out in public wearing our red monogrammed caps and hoodies.  In-home brief visits her primary activity. Cathy Berry 6

Cathy & Santa Steve have been providing visits for the last 19 years. They have added some other venues over the last five years such as Joint Force National Guide Christmas Parties, High School Symphony Cookie Fundraisers, In-Store Grocery Photos with Santa, Lunch with Santa Downtown, Paws and Planes photos with Santa, Photos with the youth customers at a bank.


Persuaded by her husband, Santa Ed Taylor, Lori made her first appearance as Mrs. Claus in 2009 during the “Grand Illumination” parade and lighting ceremony. Since 2009 Lori has appeared with Santa Ed in several parades and at Tree Lighting ceremonies for the United Mrs Claus Playing 2 Ebell 2015States Air Force, huge corporate events with Mattel Toys, business Christmas parties and home parties.

The Session is for BOTH Mrs. Claus's & Santa's!

It's IMPORTANT for Santa to understand the differences between working solo & working with Mrs. Claus. 

WHO: All Santa's & Mrs. Claus's are welcome. Join below and receive immediate access to this video & more….

WHEN: Immediate Access – Recorded Thu, May 19, 2016 

WHERE: Online – this is a video recording of a live webinar. You can attend from any computer, tablet or smart phone with an Internet connection.

Join here it's FREE! 


Being Santa for Children with Special Needs

The video & a 7 page "Tip's from Santa's" PDF doc is now available.

Complete the form below to become a FREE Member, create your User Name & Password and you will be able to access the video immediately. 

Patrick de Haan, MAPC – Besides being Arizona’s Santa Claus for Homeless, Impoverished, and Special Needs Children for the past 30 years, Patrick also has thirty-five years’ experience designing and managing programs for children who are dually-diagnosed (developmentally disabled and mentally ill).  Through innovative application of Expressive Arts Therapy techniques developed  during his post-graduate studies, Patrick specializes in serving children with intense behaviors and expressive/receptive communication challenges.
Debra Rickey, MSW – Debra currently is the Director of Specialized Foster Care with AASK (Aid to Adoption of Special Kids) in Phoenix AZ, where she facilitates licensure and monitors foster homes that care for children with developmental disabilities. Debra has a background in child welfare that spans 35 years, the last 29 years of which have been in Arizona, working 10 years in foster home licensure for the Division of Developmental Disabilities and later in the provider community doing the same.  

Melanie Martin, BA – Melanie has been in the field of education for over 15 years. She is currently the Early Childhood Specialist at the Children's Museum of Phoenix (CMOP), after serving as a teacher for special needs preschool and second grade. Melanie has worked with children with a variety of special needs throughout her career and continues to support families with special needs by training staff and coordinating events and programs for families with special needs children at the Children's Museum of Phoenix.  Melanie’s teaching certifications include: Elementary Education, Special Needs Birth to 5, with endorsements in Early Childhood and English as a Second Language.

Kevin Haislip, Foster and Adoptive Parent, Santa Claus for 7 years– Kevin and his wife Jody have 15 children, 13 adopted, most special needs who they have been raising for the last 34 years.  All our children are adults now and most are on their own.  The children came from all variety of situations: from neglect and abandonment, drug and alcohol affect, severe handicaps, to unimaginable and horrific abuse.  My training in working with and loving children with various challenges has helped me immeasurably as a Santa.  We often do not have more than 2 or 3 minutes at best, but I have learned some basic and specific actions that have greatly enhanced a child's time with Santa who has special needs.  The best part is that I have come to truly enjoy and love these children.

During the session you will learn specific things you can do to recognize and create a wonderful Santa experience for children with many common types of Special Needs including Autism, Cerebral Palsy, Epilepsy, Cognitive/Intellectual Disability (Mental Retardation) as well as Medical Issues including: Cancer, Heart Defects, Muscular Dystrophy and more.

The session will also touch on the sensitive issues of: Anxiety, Depression, Loss (Death, Incarceration, Deployment, Home, etc.) Behavior Issues: Attention Deficit Hyperactive Disorder (ADHD) Fetal Alcohol Spectrum Disorder and more.

WHO: All Santa's & Mrs. Claus's are welcome. Join below and receive immediate access to this video & more….

WHEN: Immediate Access – Recorded Thu, May 12, 2016 

WHERE: Online – this is a video recording of a live webinar. You can attend from any computer, tablet or smart phone with an Internet connection.

Join here it's FREE! 


COMMENTS ABOUTBeing Santa Claus for Children with Special Needs

“I absolutely loved the panel format. You picked the cream of the crop to assist with the discussion. I'm motivated beyond belief!”

“I loved what I heard from each of the panel members tonight.”

“I was just blown away. Especially with the two Santa’s. They moved me to want to be better at loving ALL the children.”

“My wife and I were very impressed, both of us have over 30 years in the Special Education area. Great to see what Santa's are doing to accept and treat the special needs population in a professional way.”

“This was an amazing and helpful webinar. Thank you for making it available to non-members.”

“Great session, I really like the real life examples.”

“I believe this session was covered very well and will benefit me greatly in my own real life experiences in the future.”

“I really liked the class and feel as if I am better prepared to handle more special needs situations this coming season. Overall, great offering Ed thanks.”

“I enjoyed the webinar and thought the format was a great way to cover a lot of ground. Learned a lot that is applicable to children of all ages and when you think about it, every one of them is special in some way.”

“Best ever….great offering to the Santa community. Thanks, Ed!!”

“I think it was very informative. Some settings you’re not sure what Santa may have the opportunity to witness. Some things to think about and remember should an opportunity present itself.”

“Another Hit,Thanks Ed,keep -em coming.”

“GREAT JOB !!! Ed Taylor Thank you for all of your time and effort.”


"I am a 30 year special education teacher but I can't begin to tell you just how much I learned last night.   I took pages and pages of notes.    

All the panelist had very insightful information to share. I was so glad to hear them talk about the effects of trauma for children whom have been sexually abused and the role that Mrs. Claus can play in helping to aid in reducing the possibility of causing further harm to children whom find themselves in that situation.    

I feel like I gained so much insight and practical information from the other side of the chair. My husband and I are a brand new Santa and Mrs. Claus and although we have over 50 years in combined experience in working with special needs populations, we have never filled this particular role before.  Since our heart is bent towards serving this VERY special population we are so very grateful to your panel for the information provided, for the opportunities you are providing for us to learn and for the added confidence that we are gaining as we move towards our fist Christmas season."

Video Recording of Santa’s Mistakes Webinar

Last’s night’s webinar was a lot of fun and very informative.

Many Santa’s shared mistakes they have made so that we might all learn from their mistakes. The reviews were excellent and I sure you will enjoy it.

If you are NOT currently a member of TheSantaClausConservatory.com you must register at- http://the-santa-claus-conservatory.com/index.php?/register/IKTdvx in order to access the video recording.

Once you have registered you will have immediate access to the recording.

ALSO, if you join the Conservatory now (before April 4th) you will be able to access the 3 April classes LIVE and attend a special “Review of the 1st 6 Classes” session on April 12th.

MEMBERS of TheSantaClausConservatory.com

You can access the video recording by logging in as usual and scrolling past the 9 classes to the “Bonus Sessions” links. This session is now the 1st link.

If you have any difficulty registering or accessing the video please let me know.

Mistakes Made by Professional Santa Claus’s – Santa Claus School

Learning what to do is important but so is learning what NOT to do. We can learn so much from the mistakes made by others who are willing share.

I’ve made many mistakes as Santa. Mistakes ranging from not making sure a parking place would be reserved for me near the entrance to coming on stage too early. Mistakes happen and here’s an opportunity to learn from the mistakes of others.

Click Here- https://attendee.gotowebinar.com/register/6757411920630380803 to register.

The live session is limited to 100 attendees but all who register will have access to the recording through the end of 2016. Santa Ed Taylor

Hollywood Santa Claus “Reel”

Here's a quick glimpse of some of the fun I've had being Santa Claus in Hollywood.

I've done a few things, like an appearance on the Food Network's show Guilty Pleasures, a commercial that i signed a non-disclsure agrrement on and a few other things that I don't have video for but even with that I'm pretty impressed with the reel.  🙂

What's next? More TV & hopefully a movie or 2. 

Santa Claus Storytelling

Have you ever wanted to become a "Storytelling Santa Claus"?

As you will see in this session becoming an extraordinary storyteller can add a ton of fun to your Santa season… and extend the season and even open many new venues for you to appear as Santa.

Story Telling as Santa Claus. For this one I brought in 3 professional story teller Santa Steve GillhamSanta Glenn Heald and Santa True (AKA Robert Seutter) They each share tips and techniques for becoming extraordinary as a Storytelling Santa Claus.

This session is added as a FREE BONUS when you join The Santa Claus Conservatory.

Santa Q&A for 1st 3 Classes

Many Santa's (including first year Santa, Santa Paul, who just booked a 200 person corporate party) are already reporting getting inquires and NEW bookings for the 2015 season. If you hope to increase your Santa business this year NOW is the time to get started.


The first 3 "on-demand" classes (which includes the class on marketing) are now available for only $97. This includes a LIVE Q&A session to be conducted on Thursday, June 25th from 5:30 – 6:30PM Pacific Time (this session will also be recorded & available for later reference).


Each of these classes are 90 minutes to 2 hours long so all together you receivemore than 5 hours of instruction, suggestions and experiences shared by other Santa's, PLUS supporting documents (including a sample 'Engagement Agreement') PLUS the LIVE Q&A Session all for $97… (or you can get all 9 classes + 2 Bonus Sessions for only $197 saving even more money).


Enroll here- http://the-santa-claus-conservatory.com/santa-courses-classes/


Questions? You can reach me by return email or call me at 424-343-9555


P.S. One of the things I LOVE about the "on-demand" classes is you can watch the classses whenever YOU like. Enjoy your summer! IMG_1756 (1)

Working with Photo Studios

 How to Extend Your Season by Working with Photo Studios. 3  AMAZING Santa’s joined me to share our experiences working with photo studios.

We have “Santa for Honolulu” Santa Marty. Santa Marty has added weeks to his season and thousands of dollars to his income, Santa Martysometimes as much as $1,000 per day, by working with photo studios. He will share how he started working with studios, what he does to “keep the magic alive” for an hour-long photo shoot and much more.

The second Santa is Santa Patrick Faulds (SC Santa). SC Santa has a wealth of experience to share, He’s worked in studios ranging from Sears & Walmart, in fact, he was THE “Sam’s Club Santa”. He’s done high-end settings with award-winning SC Santaphotographers, he’s done commercial photo shoots… SC Santa is a wealth of resources.

WE ALSO HAVE Santa Claus CLIFF SNIDER. Santa Cliff works with professional photographers in their studios producing portraits and Christmas cards for their clients. His work as Santa with all of these talented artists has placed his image into the homes of more people than any other Santa, earning me the distinction of being “the most recognized Santa Claus in America.”

Santa CliffWe can ALL learn from Santa Cliff!

I, Santa Ed Taylor, round out the panel sharing my experiences of working with a Larry Hersberger (Kissing Tree Studios) protégé in Southern California as well as my experience working in Walmart & Sears studios and doing “commercial photography” work.

Additionally, you will receive:

  • A clause you can add to photo releases to help protect how your image will be used,
  • copy of the postcard SC Santa used to get started working with studios and much more.

This session is included in your GOLD Membership

CALL 424-343-9555


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