Well, we have no class this Thursday so I’m picking a subject for this week’s “Tip of the Week” that is REALLY TIMELY… working with photo studios…
Many Conservatory members and I are doing a lot of photo shoots this time of the year. In fact I’m shooting both Monday & Wednesday this week.
Here’s the tip…
Introduce yourself to ALL of your local photographers. Start with Google. Find the photographers in your area. Then go to their website and find their phone and email address. Create a list with names, addresses, phone numbers and email addresses.
That’s it… this week’s tip of the week.
Contact local photo studios.
Earlier this year I started using the Everlance app to track my mileage for the IRS. I LOVE IT!
You add the app to your phone and it automatically detects every trip you take. For your business trips you add a quick description and slide it to the right. That’s it!
Check it out, here's your invite: https://bnc.lt/E9ac/m3xXAVeyNw
In keeping with this week’s webinar the “Tip of the Week” is related to beard whitening & beard care.
Sign-in to access the video. If you're not a Member simply complete the form on the right>>>
As you likely know this Thursday The Santa Claus Conservatory is host a FREE webinar on beard whitening & care. My featured guest is Santa Schmatz, Eric J. Schmitt-Matzen, the 1st PLACE Winner in the “Full Beard Styled Moustache” category at the National Beard and Moustache Championships.
To join this week’s webinar go to The Santa Claus Conservatory & login, or become a FREE Member if you’re not already, and then login. You will immediately see the registration link as well as the link to the other video sessions that are available to you as a FREE Member.
So here’s the tip from Santa Schmatz…
When it comes to bleaching it is ESSENTIAL that you give your beard plenty of time to “re-moisturize” between bleaching.
Santa Schamtz has very personal experience with this having had has beard burnt twice. The minimum time between bleaching is 2 WEEKS.
If you have any specific questions pertaining to beard whitening or care please post them here or email the to me at Santa @ SantaEd.com and I’ll make sure your question gets answered during the webinar… also, if you cannot attend the session live, it will be video recorded so you can watch it later.
Have a terrific week. See you Thursday. Sign-in to register. If you are not already a Member simply complete the from on the right>>
Oh, one final thing. I will be teaching a full-day “Santa Intensive Training” session this Saturday in Los Angeles. Learn more here- http://the-santa-claus-conservatory.com/person-santa-claus-intensive-training/.
Booking & Performing Community Events is the topic of this week’s GOLD Member discussion so in keeping with the recent trend of relating the tip to the week’s topic. Here goes…
Community events, large Tree Lightings, town lightings, Grand Illuminations… parades and the like are different than most other events we do as Santa due to their scale. Often hundreds, even thousands, of people gather for these events. So here are 2 quick tips.
- Be sure to have someone taking GOOD photos that YOU can own the copyright on. These photos are great for your website and in other places.
- Be BIG. Wide arms. A HUGE SMILE. Many people will be far away from you, you must exaggerate your smile and your gestures.
I hope you can join us for the GOLD Member discussion.
Also, be sure to register for the FREE Beard Whitening & Beard Care session… and Santa Ed's LIVE full day session in LA if you are in the area.
Us Santa's LOVE being Santa. Most of us want to do all we can as Santa. Here's a tip to help you do more as Santa Claus:
This week’s “GOLD Member Discussion” is on the class “How to Get on TV of Fun & Profit” so here’s another tip on that.
The first several times I was on TV as Santa was in Oregon on the local news. Several times the news crew came to me at events and they interviewed me as part of covering the event. That’s great but these types of reports often air after the event is over so they don’t help the event in a promotional sense.
When Santa is in town to do a Tree Lighting, ride in a parade, make a Grand Illumination, or making an appearance of any kind… it’s news and many local news shows would love to talk with Santa and air the report BEFORE the event.
Here’s the tip…
Have the event organizer contact the local news programs a few days prior to the event and let them know that you are available for interviews.
I have done a number of these pre-event interviews. I few times in in news studios and several times at some other location.
Have fun… and let’s help spread as much joy as possible.
This week’s tip is about getting on TV as Santa Claus.
DATE: Saturday, Sept. 24th from 9:00 AM – 5:00 PM
LOCATION: Mychal's Learning Place 4901 W. Rosecrans Ave., Hawthorne, CA 90250
This session is entirely interactive. In addition to learning very specific “to-dos” for building your Santa business we will also look at ways you can improve performance and increase authenticity. Santa True, Robert Seutter, will also provide some very practical storytelling & other performance tips.
- How to Set Up Your Santa Business to Maximize Your Fun & Income
- How to Market Your Santa Business for Maximum Fun & Income
- How to Become an Extraordinary Santa Claus – Including how to be authentic as Santa
- Getting Better at Storytelling & Story Reading
- Home & Corporate Visits- How to Book More & Perform Better
- How to Use Video to Boost Your Income While Having Fun from Home
- How to Get on TV for Fun and Profits
- How to Develop Other Revenue Sources as Santa Claus
- How to Book More & Perform Better at Community Events
There will be at least one Angel Kissed backdrop on display. I will also provide a tutorial on creating videos & conducting Skype calls with your webcam.
THE FEE: $120. Includes snacks & an in the room lunch (sandwich or pizza) & donation to Mychal's Learning Place
A MINIMUM OF 12 REGISTRANTS ARE REQUIRED BY SEPTEMBER 15th.
PLEASE REGISTER NOW. If we don't get the minimum registrants your payment will be refunded.
Our 1st impression is often made online. Our website, our profile on gig sites and/or our social media pages.
We also have Word Docs or PDF's of resumes, bio’s & 1-sheets that we send, or should send, to people who make inquiries about our services & availability.
Now is the time to update anything that is part of your 1st impression.
The most common, and likely the most costly, mistake I see Santa’s making…
For us Santa's our photos truly are worth a 1,000 words… What are your photo’s saying about you?
Do you look like you would be fun, jolly and the life of the party?
Or do you look grumpy and stern?
I’m not asking what you are like… I’m asking WHAT DO YOUR PHOTOS SAY ABOUT YOU?
To accentuate your smile comb your mustache up on the ends, or curl the ends up, smile with your whole face… and snap some photos. Selfies can work.
Here's one I took last season…
Do you have new testimonials or reviews you can add to your profiles (should you ask some of last year’s clients to give you a review?)
If you're like me, you LOVE being Santa and you wish you could do more of it. Both during the season and earlier in the year. This will help with that.
Now is the perfect time to update:
- Your rates,
- Your online profiles on the Gig sites,
- Your website and your website “Search Engine Optimization” (SEO),
- Your photos,
- Your reviews & testimonials, etc.
If you’re a “GOLD Member” of the Conservatory now is the perfect time to re-watch the “Marketing You Santa Business” sessions… I would watch BOTH the 2015 & 2016 sessions.
If you are not yet a GOLD Member you can join now and get instant access to all 9 of the “core curriculum” classes and ALL of the bonus classes, including the “Working with Photo Studios” session. Several Santa’s have told me this single session has helped them add THOUSANDS of dollars to their seasons.
If you’ll be going to Branson, have fun… if not this might be a good time to watch, or re-watch, some of the Santa Claus Conservatory sessions.
Also, if you are NOT a GOLD Member but would like to attend my workshop on “Storytelling as Santa” you can register not for only $27 – http://the-santa-claus-conservatory.com/santa-eds-storytelling-workshop/
(This session is FREE to GOLD Members.)