You might think that for $27 all you would get is “entry level” Santa training. Nope!
You will actually get to experience how a pro-Santa does a home visit, step by step including the stories he tells.
You will learn how seasoned veteran Santas book & perform Christmas in July events.
You will learn how to maximize your private bookings with GigSalad.
You will learn how to become a “Brand Ambassador” from Santas who have done it.
Here’s the entire list… over 15 hours of top-notch Santa Claus training sessions that you can watch anytime 24/7 365 for the next 12 months. You can watch them from your smartphone, tablet or computer.
- Being a “Christmas in July” Santa Claus with IBRBS “Santa’s Heart” Award recipient Santa Robert Tatangelo from Southern CA and Santa Hall of Fame Santa, Santa Cliff Snider
- Storytelling & Upping Your Santa Game Michael Wubker
- Get the Most from GigSalad with Megan Price the Director of Customer Experience with GigSalad
- Becoming a ‘Brand Ambassador’ with Randy Cook & Using ‘SWOT’to Improve Your Santa Business with Derek Dugan
- 18 Tips to Make This Your Best Santa Season EVER!
- The “Santa & Mrs. Claus 2018 Season Debrief” session
- 9 Do’s & Dont’s for Santa & Mrs Claus 2017
- Being a Mall Santa with Kristi Cooper of WorldWide Photography
- Storytelling as Santa – The Coal Story with Ed Taylor
- Storytelling Session 08-03-17
- 18 Common, Costly & Embarrassing Mistakes Made by Pro Santas & Mrs. Clauses
- 2017 Santa & Mrs. Claus Debrief Session
You can download my “Engagement Agreement” as a Word doc.
The Engagement Agreement Header & access a List of Resources
ALL for only $27.
I’m so confident that you will receive MORE than your money’s worth I’m giving you a 60-DAY, no-questions-asked, 100% Money-Back Guarantee.
We all know that people, both young and old, LOVE Santa Claus all year around. Well, groups of Santa & Mrs. Clauses across the country have discovered a fun way to share Christmas Cheer throughout the year.
During this session, you will learn how to join, or form, an “Ambassadors of Christmas Cheer” ukulele group… and don’t worry, you don’t need to know how to play.
During this session Santas Glen Bailey & Ron Campbell along with Mrs. Claus Kathy Perrone will explain everything you need to know to become an ‘Ambassador of Cheer’.
The session will be conducted live on Thursday, June 27 at 5:30PM Pacific Time. Register here: https://attendee.gotowebinar.com/register/1528052181469922315
All who register will also receive access to the video recording of the session.
Wednesday, May 22, 2019 we hosted a live webinar on the topic of portraying Santa for Christmas in July events.
The IBRBS “Santa’s Heart” Award recipient Santa Robert Tatangelo from Southern CA and Santa Hall of Fame Santa, Santa Cliff Snider shared some of their varied Santa in July experiences including a Christmas in July festival, Christmas in July photo sessions and throwing out the first pitch at a minor league baseball game.
In addition to Robert & Cliff sharing their experiences, I shared mine as did many other Santas from across the country.
This FREE training session is exclusively for members (including free members) of The Santa Claus Conservatory.
If you are already one of our more the 2,500 members simply log in and you will see the “On-Demand” link on your Hub Page.
If you are not currently a member you can become a member for FREE in less than 3 minutes. Simply click the green “Become a FREE Member” form on the right side of the website, then create your User Name & Password and login. You’ll see the registration link on your Hub Page (you can also access the other sessions available to FREE Members).
The “On-Demand” session is available to all members including FREE Members until May 31st. Beginning June 1st access will be limited to those with Bronze or higher membership.
If you are currently a member of any level simply click the “MEMBERS CLICK HERE” box on the top left of this page to login & register if you are not yet a member complete the short form on the top right & click the JOIN FREE button.
A lot of old guys have white beards… I’m one.
My beard can make me look a lot of ways, like an old biker, or old hippie, or a mountain man… but my favorite look, BY FAR, is looking like Santa Claus.
Here’s the best part, as you will see in this video my beard can go from looking VERY scraggly to looking like a Santa Claus perfect beard in less than 5-minutes.
I initially conducted this Santa Claus beard grooming demonstration on how to make your white beard look like a Santa Claus perfect beard on a Facebook ‘live’ session. If you are a Santa or Mrs. Claus portrayal artist you can join this private group here- https://www.facebook.com/groups/TheSantaClausConservatory/
This is the video…
As you can see grooming your beard to look like Santa Claus is quick & easy.
Become a Silver, Gold or Platinum member of The Santa Claus Conservatory to learn many more tips to become an EVEN MORE extraordinary Santa Claus portrayal artist.
There is an arc to most things in life. A beginning, a middle and an end. This is especially true of careers, even retirement careers like portraying Santa Claus.
Of course, there are many things that can start us on our way down the backside with physical things like health being near the top of the list for us Santas… but there is also a psychological arc. Enthusiasm can wane.
I’ve heard many Santas say things like ‘it’s just not as much fun as it used to be’, or ‘it’s harder now than it was’. Many Santas have privately shared with me that they’re disenchanted with the wages they are making… especially given their hours and working conditions.
Finding ways to keep the magic alive for us Santas is a very real thing… keeping the twinkle in our eye, the spring in our step and the enthusiasm in everything we do is essential if we want to stay at the top of the arc psychologically. It also adds SO MUCH MORE FUN to your portrayal.
Listen to and be inspired by the experiences of hundreds of other Santas.
Santa’s from across the country and around the world who have done things you may have never even thought of, Santas who are sharing their experiences and their tips so you can easily do what they have done… perhaps more than anything that’s what The Santa Claus Conservatory excels at.
Each Gold & Platinum member learns from a diverse group of Santas. You get re-inspired, re-invigorated and you learn how to implement new things that keep you enthused about this calling that we all love so much.
Many Santas & Mrs. Claus have reported very significant increases in income as a result of what they have learned as a result of their Gold & Platinum membership.
Many have also said they’re now doing new things, like working with photo studios, or getting on TV, or telling stories in new better ways…that is adding a lot more fun to their Santa portrayal.
If you’re a new Santa, or if your experiences as Santa have been fairly limited… say you’ve been portraying Santa for 12 years in a mall, or retailer… or you’ve never been a mall Santa, or if all of your experiences have been in the US…. you get the idea… there are many, many, ways we can “BE” Santa and many ‘other things’ that we can do to have more fun and to add fresh experiences to our portrayal.
By adding some variety, new skills, fresh ideas into your portrayal you can stay at the top of the arc longer… at least from a psychological perspective.
LAST CHANCE to attend the 9 “Core Sessions” live this year.
Session 1 is Wednesday, May 1st. Sessions 2 & 3 are May 8th &15. The remaining sessions are the first 3 Wednesdays in June & July.
What’s included in GOLD Membership in The-Santa-Claus-Conservatory.com?
9 CORE CURRICULUM CLASSES (versions of these sessions were presented at least once each year since 2015. You receive access to all 54+ sessions)
- CLASS 1- How to Set Up Your Santa Business to Maximize Your Fun & Income
- CLASS 2- How to Market Your Santa Business for Maximum Fun & Income
- CLASS 3- Home Visits- How to Book More & Perform Better
- CLASS 4- How to Become an Extraordinary Santa Claus
- CLASS 5- How to Use Video Chats to Boost Income & Have Fun from Home
- CLASS 6- How to Book & Perform Corporate Visits
- CLASS 7- How to Get on TV for Fun and Profits
- CLASS 8- How to Develop Other Revenue Sources as Santa Claus
- CLASS 9- How to Book & Perform Community Events
32 ADDITIONAL SESSIONS
- Storytelling as Santa Claus with Santa Steve Gillham, Santa Glenn Heald and Santa True (AKA Robert Seutter)
- Being Santa for Children with Special Needs with Santa Patrick de Haan, Debra Rickey, Melanie Martin, Santa Kevin Haislip
- Storytelling as Santa – Coal Story with Santa Ed Taylor
- 101 Questions & Answers for Santa – Santa Joe Pridgen
- 7 Ways to Add Thousands to Your Income this Santa Season with Santa Ed Taylor
- Beard & Hair Bleaching – Santa’s Helping Santa’s with Eric Schmitt-Matzen (Santa Schmatz)
- Simple Sign Language for Santa & Mrs. Claus with Mrs. Claus Kat Imhausen
- An Example of Storytelling at a Home Party & Upping Your Santa Game with Santa Michael Wubker
- How to Get the Most Out of GigSalad SPECIAL GUEST- Megan Price Director of Customer Experience for GigSalad
- Becoming a ‘Brand Ambassador’ with Randy Cook & Using ‘SWOT’to Improve Your Santa Business with Derek Dugan
- The “Santa & Mrs. Claus 2018 Season Debrief” session
- Pre-Season Prep for Santa & Mrs. Claus
- Adult Only Parties with Santa Walt Kaiser
- A Potpourri of Santa & Mrs. Claus Info & Tips recorded 09-20-18 with 73 Santas & Mrs. Clauses in attendance
- American Sign Language (ASL) Booklet created by Santa Thomas McDonald Santa’s ASL Signs 30
- On-Camera with Michelle McCarty-Jessica Kringle
- Maximize Your Income & Impact the presentation Santa Ed used at International Santa Celebration 2018 in Denver
- Being Mrs. Claus with Nora-Penny Kovach, Cathy Berry & Lori Taylor
- Mistakes Santa’s Make Session with many Santas sharing
- Working with Photo Studios as Santa Claus with “Santa for Honolulu” Santa Marty, Santa Patrick Faulds (SC Santa) and Santa Claus Cliff Snider
- Santa Season 2016 Debrief with many Santas sharing
- Taxes & Santa with Santa Steve Eastis
- 18 Tips to Make This Your Best Year Ever with Santa Ed Taylor
- 9 Tips to Earn More Money & Have More Fun as Santa with Santa Ed Taylor
- Parades, Tree Lightings & Getting on Local TV
- Social Marketing & More with Mark Ramsey
- 9 Do’s & Don’ts for Santa & Mrs. Claus
- Being a Mall Santa with Kristi Cooper of WorldWide Photography
- Being a Mall Santa: Soup to Nuts with Gordon Bailey
- 7 Ways to Increase Your Income by Thousands of $ This Santa Season
- 18 Common, Costly & Embarrassing Mistakes Made by Pro Santas & Mrs. Claus’
- The amazing “Santa Season Debrief” sessions conducted in January 2017 & 2018
Unlimited 24/7 access to more than 130 hours of up-to-date instruction for 12 months, a beautiful “Certificate of Completion”, a Web Badge to display on your website, gig sites, social media, etc. and
Personal 1-on-1 mentoring/coaching for the remainder of your Gold or Platinum membership.
ALL FOR ONLY $247
Learn more, register and see my appearance on the FOX BUSINESS Network- CLICK HERE
I’m honored to have been interviewed by Jonathan Burton for his “The Professional Santa Claus’” podcast.
This was recorded on August 17th, 2018 & released on March 16th, 2019.
You can access the podcast here… http://santaclauspodcast.com/episode-27-california-dreaming-with-santa-and-a-surf-board
Yesterday I drove by a children’s play center and I was reminded of a time Lori & I appeared there as Santa & Mrs. Claus. It was a Christmas party for the women and children of a local Women’s Shelter.
A few blocks away I passed a park with a Rec Center I appeared at for another group of disadvantaged children and their parents. This park was in the neighborhood of the home where I made a “Make-A-Wish” visit.
I drive these streets all of the time, and most times I don’t give much thought to these places. Yesterday for some reason was different. It’s difficult to figure out why we think what we think and when we think it.
During the 7 years that I was a volunteer Santa here in Southern Oregon, I made memories I’ll never forget.
I had never heard the phrase “passion projects” at that time, but that’s exactly what portraying Santa Claus was for me at that time… a PASSION PROJECT.
Of course, my Passion Project evolved. It turned into what is now referred to as a ‘Side-Hustle’ (a part-time job that you down on the side of your full-time job).
Over time my full-time job (I was a self-employed marketing consultant, coach & service provider) evolved into several “gig-jobs”. I have clients who hire me for in-person Santa appearances. I also get gigs as Santa for TV shows & commercials. I have a gig as a trainer, curator & host at the Santa Claus Conservatory. I still get gigs to provide marketing consulting & services. And of course, I still do volunteer work.
For a time I was thinking that my Passion Project had been replaced by “Gig Jobs” but the more I thought about the more I discovered that just isn’t the case, in fact, it’s the opposite. Gig Jobs have been added to my passion project!
ALL of the things I’m doing excite & inspire me. I do them for my own satisfaction and while I hope other like and benefit from what I do, I do what I do because I enjoy doing them… this is the definition of a Passion Project!
I bring this up as something to consider. Is your Santa portrayal a “Gig Job” or a “Passion Project”?
Of course, the words we use to describe the events of our lives have a huge impact on how we feel about things.
For example, if you say (think) “I’m really nervous about speaking before this big audience at this Tree Lighting ceremony.” You ‘feel’ a certain way.
If, on the other hand, you say (think) “I’m really excited about speaking before this big audience at this Tree Lighting ceremony.” You feel a different way.
You might being thinking; BUT I’M NERVOUS NOT EXCITED!
Maybe that’s true… I don’t know, let’s say t is.
Are you still going to go do the event? My bet is yes.
Your thoughts have any impact on your performance?
Do you think your performance might be better if you were thinking you were excited rather than nervous?
Which state would you find more enjoyable?
The language we use and the questions we ask (think about) have a HUGE impact on our emotions. What if you asked yourself (or told yourself) that I’m 10% excited and 90% nervous.. Or maybe it’s 20% & 80%. 🙂
You get the idea. You can have fun with your thoughts… and my guess is that you will have more fun at your event, and the audience will too.
This is the same idea with your “gig-job”, “side-hustle”, Santa job, etc. Is your Santa portrayal actually a “passion project”?
A little food for thought.
Here’s an excerpt from this wonderful session…
In January I had the great pleasure of attending a session by Santa Michael Wubker Sr, the Inland Empire Chapter President of the Fraternal Order of Real Bearded Santas.
Michael’s session was terrific. He shared some wonderful short stories he uses at home parties and other personal appearances… and now he’s providing an even more expanded version of that session for Santas nationally & internationally.
NOW AVAILABLE to members ‘On-Demand‘
FREE Members have access until 4-15-19 after that access will be limited to Bronze – Platinum level members.
ABOUT SANTA MICHAEL
Santa Michael began the portrayal of Santa Claus at 16 years old when asked by his older sister to make a Santa visit to her preschool class. He donned a well-worn suit with a vinyl belt and boot spats, oh yes a pillow for a round belly. Michael learned a valuable lesson that day, the Santa outfit is not near as important as the Santa heart.
61 years later Michael wears a leather belt, leather boots, sleigh bells, Santas magic key he has numerous professional suits and no longer needs the pillow. Michael carries on the Santa heart and his passion is not only to share it with children and families but to also mentor fellow Santas around the world.
In 2013 Michael became a real bearded Santa after watching the documentary, “Becoming Santa“. He used his career background as a business manager, customer care manager, minister, public address announcer, and motivational speaker to create a successful Santa business. Santa Michael Wubker has worked as a Mall Santa, Performing Santa, visited hundreds of families, corporate venues and charities.
Some of his clients include the San Manuel Tribal Community, Ronald McDonald House, Children’s Cerebral Palsy Movement, In-n-Out Burger, BassPro, DreamWorks Santa Experience. Santa Michael has also been the in-store and tv commercial advertisement for PetsMart during the past three Christmas seasons. Santa Michael has been featured twice in MEL men’s magazine. Santa Michael serves the Santa community as the current President of the FORBS Inland Empire Santas in Southern California.
Over the past few weeks, I’ve seen several Facebook posts about Santas competing with one another… Santas lowballing to get gigs, etc. The topic even came up during our sessions The Santa Claus Conservatory his week and again yesterday in a phone call with a Santa in the mid-west.
Here’s my take on it…
Peter Thiel, the billionaire co-founder of PayPal said, “All failed companies are the same: they failed to escape competition.”
ESCAPE THE COMPETITION…
I see competition as a double-edged sword. It causes us Santas to “raise our game” and that’s definitely a good thing… but if you fail to escape the competition you can find that competition sucks the fun and money out of portraying Santa.
The reason? If you don’t escape the competition you can find yourself in an ongoing battle of who can slightly out-do the other for cheaper and cheaper rates. It’s a race to the bottom for all parties involved.
Instead of trying to compete with other Santas, it’s better to escape the competition by doing something completely novel or to focus on a tightly defined niche.
Once you’ve established yourself as particular kind of Santa, a singing Santa, magician, storyteller, ‘Smart Santa’, etc. you can set your own terms — rather than reactively responding to the competition, you escape it.
I call this becoming ‘sought-after’.
When customers, or potential customers, want YOU… not just ‘a Santa’… but YOU SPECIFICALLY, that’s when things change. At that point, you are not competing with anyone.
Of course, many people will not hire you, many people will not want a ‘singing Santa’, or a ‘storyteller’, etc. that’s OK. And of course, there will be people who won’t want to pay a premium fee. That’s OK too.
I’m OK with not being the right Santa for everybody… What I want is to be the perfect Santa for some people, people who are looking for exactly what I love to deliver as Santa.
How about you? Can you distinguish yourself from other Santas in your area? Can you build a customer base who want exactly what YOU provide?
I believe that by developing a unique skill set, or persona, and implementing a little marketing you can stop competing with other Santas… and you can become sought after.
By doing that you can escape the competition and you can define success for yourself based on own own unique values and you can opt-out of the race for the bottom.
What do you think? Does this make sense to you or is it utter nonsense? LEAVE YOUR COMMENT BELOW
About 30 years ago, LONG before I ever portrayed Santa Claus, I began the study of microexpressions. At that time I was on a mission to become more comfortable with public speaking. I was a member of Toastmasters International, taking classes and attending many different training sessions on becoming a better communicator. During that time I was introduced to the research on microexpressions.
I AM NOT endorsing any of these websites or anything they may offer. I’m ONLY providing links to them to help familiarize you with microexpressions if you are not already familiar with them. You can learn more about microexpressions here- https://en.wikipedia.org/wiki/ Microexpression & here https://www.youtube.com/watch?v=rGhOuA3rr1k & here https://www.scienceofpeople.com/microexpressions/
The basic idea is pretty simple, it’s this. We (all people) subconsciously have micro reactions in our facial muscles that express our emotions… these true emotional indicators are present, (ever so briefly) even when we consciously are expressing other emotions or simply acting in ways that are more polite or more socially acceptable.
There are 2 ways that an awareness of these microexpressions can help us become even better at portraying Santa (as well as in all of our communications).
The 1st is in our ability to better ‘read’ a child, or parent, we are engaging with as Santa.
The 2nd is in our ability to better express the emotions we want to express as Santa. This can help us create better photos & videos.
GET A BETTER ‘READ’…
Of course, some children are very easy to read… especially the younger ones who are terrified or thrilled to see Santa. One comes running with open arms and the other is drug kicking & screaming or they just don’t get near Santa at all… easy enough.
Where we are helped by being familiar with microexpressions is not so much on the extremes as in the middle. The child who is hesitant but curious. When we can recognize that little spark of curiosity, or wonder, or surprise, we have something to build on.
By understanding how to interpret microexpressions and then by paying close attention to the eyes, lips, brow, nose & cheeks we can get a ‘read’ on what the child (or adult) is feeling.
Here’s an example, many times when I’ve determined the child is afraid but also curious I’ve suggested that the child just stands to the side for a few minutes and I’ll talk with him in a few minutes.
I’ve also had times when a parent looked concerned because their child was crying or very reluctant to visit with me. In times like this, I’ve often said something to put the parent at ease. I might say something like, “Oh, my goodness… you’re full grown. I remember when you were your daughter’s age. You have always been so nice. I’m glad to see you again, please tell me, who is this?”
By engaging with the adult it takes the pressure off of the child. It also provides an opportunity for the child to access us and the relationship we have with the adult… the child is getting a ‘read’ on us.
You may well have done these things too… at some level recognizing microexpressions is intuitive for most of us but the more deliberate we become at looking for & recognizing microexpressions the more effectively we can use them to improve our Santa portrayal.
Emotions are tricky and the better we can become at recognizing them EARLY the better position we’re in to nip any negative emotions in the bud before they taint the whole Santa experience.
BETTER EXPRESS OUR SANTA CLAUS CHARACTERISTICS
By being knowledgeable of, and conscious about, our expressions, micro and otherwise, we can improve our photos & videos.
Here’s an EXCELLENT EXERCISE for you. In front of a mirror, or better yet in front of a webcam that’s video recording, start with a solemn or regular face and slowly smile with your eyes. Keep your lips and everything else the same. Using ONLY YOUR EYES smile. Practice this… if at all possible video record yourself doing this and watch and re-watch the video.
Do the same thing using ONLY your lips.
The idea with these exercises is to become aware of when the very slightest indications that you are happy, or in our case, JOLLY become visible. Understanding how to subtly convey your jolly demeanor allows you a wider range of Santa-like expressions… it can also help you change your ‘set-point’ or your ‘resting Santa face’, so even when you are not ‘on’ you still look Santa-like.
It’s amazing how instinctual it is for us to ‘read’ these body language clues. My granddaughter is only 11 months old and she’s been able to ‘read’ emotions from both looks & vocal tones for a while now.
When she’s doing something she questions, like reaching for something on an end table, she will often look over to me and see my reaction. I can give her a ‘no’ nod with an unhappy look and she gets it… the same with a ‘yes’ nod and a smile.
I’m certain that increasing my consciousness of these non-verbal clues has helped me become a better Santa Claus portrayal artist.
I would love to hear your thoughts on this subject. Please leave your comments below and/or join the discussion in our Facebook Group.