Santa Claus School- Santa Claus Classes 2017

“Santa Ed, To summarize all the great things I could say…..after attending other highly touted Santa Schools and buying the most highly touted Santa books/encyclopedias, you and your Conservatory have been my most valuable resource.

In our first year as Santa and Mrs we far exceeded our expectations. Not sure of the final tally, but we have had several $1000 or more days. Most parties and events told us that we were the best ever. Many asking about booking us next season.

You really have helped us so much! I look forward to learning and implementing more of your information in 2017 that I just didn’t have time for in 2016. Happy New Year!”

Santa Gary Sisson

Become a GOLD Member NOW & receive immediate access to these 18 Sessions for the remainder of 2016 and ALL of 2017!

GOLD Member 9 “Core Curriculum” 2017 LIVE SESSIONS

Santa’s Workshop
February 2nd   CLASS 1-  Set Up Your Santa Business to Maximize Fun & Income
February 9th   CLASS 2-  Market Your Santa Business for Maximum Fun & Income
February 23rd
   CLASS 3-  Home Visits- How to Book More & Perform Better

Internet & Corporate Events
March 2nd  CLASS 1-  How to Become an Extraordinary Santa Claus
March 16th   CLASS 2-  How to Video Chat & Boost Your Income from Home
March 23drd CLASS 3-  How to Book & Perform Corporate Visits

TV & Community Events
April 6th   CLASS 1-  How to Get on TV for Fun and Profits
April 13th CLASS 2-  How to Develop Other Revenue Sources as Santa Claus
April 20th CLASS 3-  How to Book & Perform Community Events

BONUS SESSION- Beard & Hair Bleaching – Santa’s Helping Santa’s
BONUS SESSION- Simple Sign Language for Santa & Mrs Claus
BONUS SESSION- Storytelling as Santa – Coal Story
BONUS SESSION- Being Mrs. Claus
BONUS SESSION- Being Santa for Children with Special Needs
BONUS SESSION- Mistakes Santa’s Make Session
BONUS SESSION- Working with Photo Studios As Santa Claus
BONUS SESSION- Storytelling As Santa Claus
BONUS SESSION- 18 Tips To Make This Your Best Year Ever


What Santa’s are saying about the Conservatory…

Become a GOLD MEMBER now and Save $94 (compared to enrolling in the sessions individually).


Course 1 the “Santa Workshop” sessions were recorded in FEBRUARY 2016.

CLASS 1- How to Set Up Your Santa Business to Maximize Your Fun & Income
CLASS 2- Home Visits- Book More & Perform Better 
CLASS 3-  How to Market Your Santa Business

Course 2 the “Internet and Corporate” sessions were recorded in MARCH 2016..

CLASS 1-  How to Become an Extraordinary Santa Claus 
CLASS 2-  Video Chats to Boost Your Income from Home
CLASS 3-  How to Book & Perform Corporate Visits

In APRIL we recorded Course 3 the “TV and Community Events” sessions

CLASS 1-  How to Get on TV for Fun and Profits
CLASS 2-  How to Develop Other Revenue as Santa 
CLASS 3- How to Book & Perform Community Events

Each of the 2016 classes was video recorded so you can watch them or re-watch them anytime during the year.

PLUS, you will receive access to all 9 of the 2015 sessions and many other resources including marketing materials and I even give you a copy of my contract so you can model it if you would like to. And of course you’ll receive a Certificate of Completion & Web Badges 1 for each of the 3 Courses.

Additionally you’ll receive access to two bonus classes- the first is Working with Photo Studios for that one I brought in 3 experts on the subject:

“Santa for Honolulu” Santa Marty. Santa Marty has added weeks to his season and thousands of dollars to his income, he sometimes earns as much as $1,000 per day, by working with photo studios. Marty shares how he started working with studios, what he does to “keep the magic alive” for hour long photo shoot and much more.

The second Santa is Santa Patrick Faulds, the SC Santa. Patrick has a wealth of experience to share, He’s worked in studios ranging from Sears & Walmart to high end settings with award winning photographers and commercial photo shoots.

The third Santa is the amazing Santa Claus CLIFF SNIDER. Cliff works with professional photographers in their studios producing portraits and Christmas cards. His studio work as Santa has placed his image into the homes of more people than any other Santa, earning him the distinction of being “the most recognized Santa Claus in America.”

The other Bonus class is all about Story Telling as Santa Claus. For this one I brought in 3 professional story teller Santa Steve Gillham, Santa Glenn Heald and Santa True (AKA Robert Seutter) They each share tips and techniques for becoming extraordinary as a Storytelling Santa Claus.

Click the large green button below to register and you will be given immediate access to the all 11 of the recorded sessions and if you are among the first 30 to register you will also receive emails giving the access info for the live sessions.

You can see below if there are still available seats in the 2016 live sessions.

If you have any questions please give me a call or pop me an email.

Oh, one more thing, all who register for this year’s classes, whether live or recorded, also have access to me as a mentor between now and the end of September FOR FREE. That means you can call or email me any time with any of your questions, or just to bounce any ideas off me… I’m here to help and I would love to talk with you. OK… that’s it. Ho Ho Ho and have an amazing 2016!

Register to become a “GOLD MEMBER” now and immediately get access to the 2016 & 2015 Recorded Classes as a FREE BONUS!!! That’s 18 Classes + 9 Bonus Sessions FREE! When you register for the 2017 Classes- ALL FOR ONLY $197 (click here)

ENROLL NOW and receive access to what has been called the most comprehensive Santa Claus Training available.

Save $94 (compared to enrolling in the sessions individually) and make sure you are enrolled in all 9 classes (all 3 Courses) click the link below. 

After 6 years of being a small town volunteer Santa, and loving every minute of it, I decided to try my hand at being a “paid Santa”. I found I loved it too, and over the last few years I’ve built a very successful, and incredibly fun, “Santa Business”.

  1. My first year as a paid Santa was 2011, I was as a part-time mall Santa.
  2. The next year, 2012, I focused on home and corporate parties. I landed Mattel Toys and many other exceptional clients.
  3. Year 3, 2013, I added many more live appearances, a little TV and some other “non-traditional” Santa work such as becoming a corporate spokesperson.
  4. Then in 2014, I expanded my marketing and my services and saw my earnings exceed $100,000.
  5. In 2015 I had 3 national TV commercials airing, did 83 personal appearances (including charity events), had more than 5 million Internet video views.

By the way, I’m not saying how much I earned to brag or impress you,I’m saying this because it impressed me!!! I never dreamed it was even possible to earn 6 figures doing work I love- BEING SANTA CLAUS! 

I don’t have a big retirement or pension like some Santa’s, I really wanted to be able to make a nice income doing something I absolutely love doing. I’m thrilled about what I’ve been able to do as Santa and I would like to help my fellow Santa’s do the same.

(By the way- Checkout the book I wrote- “How to Become an Encore Entrepreneur” & the children’s book my wife & I created Selfie Elfie)

I’ve met many Santa’s who have told me they’re looking for ways to increase their income as Santa (and have even more fun in the process). That’s why my Mrs Claus, Lori, and I have created this online school for Santa Claus.

So what caused my income to increase so dramatically?

First, I decided to treat what was becoming my “Santa Business” as a business rather than a hobby. I began to apply the marketing and business strategies that I’ve been using and teaching to small business owners for more than 30 years on my new Santa business. I knew these strategies & tactics would help dramatically build my Santa business, but I admit the results even surprised me!!!

I want to be clear– I’m not saying I can help you, or any other Santa, earn $100,000 a year. But I am very confident that I can help many Santa’s increase their income and have a ton of fun doing it.

The Santa Claus Conservatory is an online Santa School or Santa Claus University that provides Santa’s with 3 Courses. Each Course is comprised of 3 classes. There are 9 different classes in all.

Classes are approximately 90 minutes each with approx. an 1 hour of Santa Ed’s  instruction and 30 minutes of other Santa’s sharing their experience.

Course 1- Workshop Set-Up & Operations (3 classes)

CLASS 1-  How to Set Up Your Santa Business to Maximize Your Fun & Income

After 6 years as a “volunteer Santa” I decided to start adding paid events to my calendar in 2011. I took all of my business & marketing experience (I have been successfully self-employed since 1987) and applied it to my “Santa Business”. I developed a contract, communications and a marketing system that has been responsible for me getting many excellent, well paying, and incredibly fun appearances. My corporate clients include Mattel Toys, Facebook, JibJab, Riot Games, International Cinematographers Guild – Hollywood, Neiman Marcus, Beverly Hills, the LA Clippers & LA Lakers and many, many more. I even won a contract with the US Air Force last year. ,

In this session you will learn:

  • How to book more top quality events
  • How to set your rates for corporate events
  • How to develop & present your contract
  • How to get set-up accept to credit cards
  • How to develop a professional image
  • And much, much, more…

This session is for any Santa who wants to expand their business. You will receive a copy of Santa Ed’s  “Performance Agreement” that you can model for your own use, step-by-step instructions on getting setup to accept credit cards, coaching on how to “set client expectations” so you exceed every client’s expectations and at the same time maximize the fun you have at each of your events and much, much more.

CLASS 2- How to Market Your Santa Business for Maximum Fun & Income

Attracting a large number of excellent clients makes being Santa just that much more fun, and of course that much more profitable. With nearly 20 years of providing Internet marketing services  & and teaching small business owners how to obtain & maintain top Google rankings I was able to apply this knowledge to my Santa Business and the result has been far more requests for appearances than I could possibly fulfill.

In this session you will learn:

  • How to get maximum benefit from “Gig” websites
  • How to develop an effective Website & obtain Top Google Rankings
  • How to develop Business Cards & Kids Cards
  • How to develop fliers & ads that actually work
  • How to work with booking agents
  • How to leverage the Media to increase booking and your fees
  • How to use “Confidence Builders” to land more top level events
  • and much more

This session is for any Santa who wants to expand their business. You will learn very specific things you can do to attract and be found by more potential clients and how select the best excellent clients for you to work with.

CLASS 3-  Home Visits- How to Book More & Perform Better

Home visits can be incredibly fun and significantly add to your income as Santa. Over the years I went from not liking to conduct Home Visits to absolutely loving them. What caused the change? I learned some “tricks of the trade” that made Home Visits fun, really fun!

In the session you will learn:

  • How to “set the stage” for GREAT Home Visits
  • How to make your “Grand Entrance” incredible
  • How to transform your “Home Visit” into a “Home Performance”
  • and much, much more

When you register you also receive access to the all 3 classes until 12/31/15 AND if you have any questions you can call or email Santa Ed directly. This means that if you should have any questions about marketing your Santa business, performances, getting in TV or in the media I’m just an email or phone call away.

These 3 classes earn you the “Workshop Set-Up & Operations” Certificate and Web Badge ONLY  – $97.00

Course 2- Internet & Corporate Relations (3 classes)

CLASS 1-  How to Become an Extraordinary Santa Claus Portrayal Artist

The better you become at being Santa the more fun you have… and the more money you make. In this session you will learn proven techniques to improve your performance as Santa Claus.

For example, you will learn:

  • How to develop a look that is authentic
  • How to adopt mannerisms that will convince even the staunchest skeptics
  • How to effectively use make-up
  • How to groom your beard and mustache
  • Understanding how a child thinks (what to say when)
  • How to talk to children (Using questions to increase engagement)
  • What the paying customers expect
  • Santa knowledge (North Pole, reindeer names, etc.)
  • Performance tips (The animated Santa)
  • Voice techniques (What jolliness sounds like, effectively using the Ho Ho Ho)

CLASS 2-  How to Use Video Chats to Boost Your Income While Having Fun from Home

Video chats have become an excellent way to be Santa from home to children and families across the country and even around the world.

For example, you will learn:

  • Getting hired (going through the audition process)
  • Maximizing your income
  • Body language on camera (Santa on camera)
  • Preparing the Santa set
  • What props to have on the set
  • How to use the software and hardware

CLASS 3-  How to Book & Perform Corporate Visits

Corporate visits can be incredibly fun and significantly add to your income as Santa.

For example, you will learn:

  • How to get found for Corporate events
  • How to make your Corporate Visits extraordinary
  • How to determine what charge
  • How to talk with corporate meeting planners

These 3 classes earn you the “Internet & Corporate Relations” Certificate and Web Badge ONLY  – $97.00

Course 3- TV & Community Events (3 classes)

CLASS 1-  How to Get on TV for Fun and Profits 

In this session I share a number of my personal experiences, experiences that have resulted in getting an agent in Hollywood and landing me a number appearances in national and local commercials as well as on local and national and local TV programs.

For example, you will learn:

  • How to get auditions for TV Shows and Commercials
  • How to get a top agent
  • Santa and improvisation

CLASS 2-  How to Develop Other Revenue Sources as Santa Claus

We all love being Santa. In this session you will learn about ways to extend your season and increase your income as Santa.

You will learn:

  • How to Become a Corporate Spokesperson
  • How to work for photography studios
  • Print Ads

CLASS 3-  How to Book & Perform Community Events

Community Events like Parades and Tree Lightings can be incredibly fun and significantly add to your income as Santa.

For example, you will learn:

  • How to get them
  • How to make your Community Events exceptional
  • Addressing large groups
  •  Media Benefits

These 3 classes earn you the “TV & Community Events” Certificate and Web Badge. ONLY – $97.00


SAVE $94.00 – Register for All 3 Courses– $197.00

Save $94 and make sure you are enrolled in all 9 classes (all 3 Courses) click the link below. 


P.S. In addition to the 9 classes you will receive copies of Santa Ed’s contracts, fliers and 1-Sheet.

TSCC-website-badge    tscc - Certificate of Completion





You receive a PDF “Certificate of Completion” that when printed out is suitable for framing and a “badge” for your website.

You also have access by phone and email to Santa Ed Taylor as your personal mentor, coach and sounding board until September 30th 2015!

If you have any questions please…
or Call: 424-343-9555


Santa Ed,
Thanks so much for the great Santa business advice, tonight. Really enjoyed the session and see much value in each of the classes that you will make available in March, April, and May. I took your classes last year and highly recommend them and you.

Santa Andy Stratton


“Great class tonight Santa Ed. What a honor to be taught by such a great Santa. Thanks again I am glad I was home tonight and not on the road. I was able to learn some good stuff  Thanks again.”
Santa Chuck Hudgins

Santa Ed,
Your webinar tonight was very well done and you managed to stay on topic very well.  Your outline was very concise and I picked up several good tips.

I have followed your advice and Larry Hersberger at Kissing Tree Studio is helping me create a new website for and we will be adding an online store for all of the products I have for sale.

Speaking of Larry, thank you again for the wonderful plug you gave him and me during the webinar.  I really appreciate it, and I will be sure to tell him as well.

You did a great job and I am glad I signed in tonight.

Santa Cliff Snider


Thank you for another fine presentation. As you recall I participated in your webinar series last Spring and got so much out of them that really helped me during the past year and holiday season. Again tonight, though time restricted for each topic, I picked up several new ideas and bits of information for my Santa business. And I am one who knows first-hand how you will expand each of the topics in your upcoming 2015 webinars.

As always, I look forward to continued relations and necessary counselings with you.

Mel Koch
Santa Quincy


Thank you. I feel I picked up some useful ideas. I have been doing this for two seasons now. I am a part of the group called Lone Star Santa’s here in Texas. I personally am located in Fort Worth. Thank you for your enthusiastic example as well as encouragement to be myself. I have had a great time with kids, both young and old.

Mike Herrington